In SEO marketing, businesses do not need to pitch their services or products directly to customers. Instead, customers find these offerings through search engines like Google by entering relevant keywords. This method helps differentiate your offerings from competitors. For instance, if there are 100 Indian restaurants in New York, they will all be indexed by Google's search engine. It becomes challenging for a user to find a particular restaurant unless they clearly express their intent through specific search queries.
When users refine their queries to be more precise—such as searching for "Chicken Tikka Masala Indian restaurant in New York"—they are more likely to find listings or websites that match their exact needs. If those listings include appealing images, relevant content, and positive reviews, the customer may choose to book a table at that restaurant. This demonstrates how specialization and intent-matching can help a business succeed in SEO.
SEO can be performed by individuals, sole proprietors, SEO marketing agencies, small and medium enterprises, or large corporations. Anyone can engage in SEO. While some businesses hire SEO professionals to help rank their websites, individuals can also manage SEO if they cannot afford professional services. In SEO, quality is more important than quantity.