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How Las Vegas Came into Existence:
Early settlers were the Native Americans, consisting of various tribes, with the most prevalent being the Southern Paiutes. They inhabited the Colorado River basin, spanning Nevada, Arizona, and Southern Utah. Europeans came into contact with them in 1776 while seeking a route to the mission in California.
In the mid-19th century, explorers, discoverers, and merchants traversed the LA valley. The Spanish explorer party led by Antonio Armijo was traveling from New Mexico to Los Angeles when they rested along the Old Spanish Trail. One of its members, Rafael Rivera, named the area Las Vegas in 1829.
After the authorization for the construction of the Hoover Dam, many unemployed youths found opportunities, causing the population to swell from 5,000 to 20,000....
One of the prominent artists, possibly the first in Nevada, was Denver artist Allen Tupper True. He was commissioned to design and decorate the walls and floors of the new dam. Many businesses thrived due to the electricity generated by the dam, which supplied power to states such as Southern California, Arizona, and Nevada. Presently, it is estimated that nearly a million tourists take tours offered by the Bureau of Reclamation each year.
Nevada legalizing gambling in 1931 led to the rise of casino gaming, entertainment, and hotels, which became a major source of entertainment for the youth employed in the construction of the Hoover Dam. From 1931 to 1960, they were under mob control, but in the 1960s and 1970s, these businesses transitioned from mob to corporate ownership, promoting socially acceptable entertainment and conventions. Las Vegas now boasts luxury resorts, shopping malls, entertainment complexes, hotels, mega resorts like The Mirage, concerts, world-class shows, and celebrity residencies.
Due to its leadership in major industries such as Hospitality, Tourism, and Gaming, Las Vegas has transformed its intellectual capital in these sectors into innovative activities, providing opportunities for IT-based startups.
Many top IT companies have emerged in the region, with employee counts ranging from a few hundred to tens of thousands. These companies include Aristocrat, Caesars Sportsbook and Casino, Order Co, and Consensus Cloud Solution.
Establishing a startup company in the highly competitive Las Vegas market is not easy, given the presence of numerous advanced companies. Moreover, all major global IT companies try to engage with these industries in Las Vegas through various communication channels such as phone calls and sales representatives. Among all marketing activities, the best return on investment for any startup company would be through SEO, website design, paid marketing (PPC), and social media.
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